Marketing Work
This past semester, August-December 2025, I had the opportunity to work
with a team of creative students to propose a potential new product for the
brand “Ghost Energy”. For our pitch, we presented the idea of ‘Ghost Energy
Gum’ as an energy alternative for the company. Throughout this project, we
gained experience conducting direct research, exploring various markets,
and brainstorming creative packaging, promotional, and advertising efforts to
make sure our product was appealing towards energy users. We successfully
built and delivered a presentation proposing the idea, analyzing important
marketing concepts throughout our work to ensure steady revenue and
interest . This way, with our new product the company could maintain their
dominant position in the energy market.
Throughout our work, I was able to enhance my teamwork,
communication, and researching skills making me a stronger,
more informed marketing student.
This Spring 2026, I had the opportunity to take one of my favorite courses at Susquehanna University: Luxury Brand Marketing and Management. As one of the few universities in the country to offer a Luxury Brand major, Susquehanna provides a unique perspective on the business, marketing, and cultural influence of luxury brands. Throughout the semester, I explored what separates luxury companies from traditional businesses, how the industry leaders build lasting revenue and credibility, and the strategies that allow iconic brands to remain relevant.
Throughout the semester, I worked alongside four classmates to conduct an in-depth analysis of Valentino. Our research extended far beyond the brand’s history and products. We examined Valentino’s advertising strategies, connections to art and culture, consumer experience, brand positioning, digital presence, and role within the luxury market. We also analyzed the factors that have contributed to the company’s success, the challenges it faces in today’s industry, and opportunities for future growth.
This project strengthened my skills in research, strategic analysis, presentation development, and collaborative teamwork while providing valuable insight into the intersection of marketing, branding, creativity, and business. I am excited to share our final presentation and report, which showcase both our findings and an in-depth analysis to the world of luxury.
Personal Portfolio 